Local Search

Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include "Hong Kong hotels", "Manhattan restaurants", and "Dublin Hertz".

Some Stats on Local Search
• 73% of all online activity is related to local content (Google)
• 82% of local searchers follow up with a phone call or show up on your doorstep (TMP/Comscore)
• 66% of Americans use local search to find local businesses (Comscore)
• 54% of Americans have replaced phone books (Yellow Pages & Business Directory) with internet and local search (Comscore)
• 43% of search engine users are seeking a local merchant with the intent of buying offline
• 41% of consumers say they use a location in their search – “Dentist in Chicago”

Our Local Search Approach

• Automated feed of optimized content to 100+ distribution partners (local search engines & online directories). These partners ultimately feed 100’s of other web sites.

• Managing and implementing “Best Practices” for our clients on Google Maps & Yahoo Local
• Unique 800# for each brick and mortar location, so we can provide call tracking for all clients.
• Ability to listen to all phone calls in a web interface.
• Call tracking & click tracking from all distribution partners to properly track all phone calls & clicks from all local search marketing efforts.
• Our local search marketing platform helps drive organic search traffic and compliments an existing SEO strategy via indirect link building.

Please contact me to discuss options for your business.  Info@WebManagerOnline.com